Chanel's history, what was going on in the world at the time and etc Essay

Chanel's history, what was going on in the world at the time and etc - Essay Example This historic event in high fashion, transpired in Deauville, France. The French ladies readily accepted her functional and fashionable sportswear, menswear trousers for females, swimming costumes and Breton tops. Coco Chanel’s genius was disclosed in the fact that a single novel development of hers had delivered the ladies of that era from the uncomfortable and awkward apparel of the belle à ©poque era (Higgins, 2013, p. 135). As such, the phenomenon of trendsetting began with Coco Chanel. She was a pioneer in modernising fashion. Some instances of her innovations are; introduction of beaded dresses in the 1920s, the controversial little black dress, and the two or three piece suit. The latter constitutes a signature Chanel look, even in the present era. Coco Chanel introduced her signature perfume Chanel No. 5, by 1921. This perfume has achieved the distinction of being one of the best-selling perfumes in the world (New York Media LLC, 2013). In the 1950s, Coco Chanel returned to Paris. At that juncture, Christian Dior had acquired the position of the premiere couturier of Paris. This was not to the liking of Coco Chanel, who launched a chain-link belt designed and produced by her. In addition, she designed, manufactured and sold quilted leather bags. This reinstated her as the exemplar of glamour (New York Media LLC, 2013). In 1971, Coco Chanel breathed her last. However, her legacy continued and progressed from strength to strength. Thus, in 1978, Chanel launched the first ready-to-wear collection. By that time, Chanel had become synonymous with luxury. All the same, this beauty house found it difficult to preserve its reputation for opulence. This was due to the absence of a lead designer in the company. However, in the year 1983, Karl Lagerfeld became a member of Chanel (New York Media LLC, 2013). He was instrumental in reviving its elitist status. As such, from its humble

Strategic marketing communications Essay Example | Topics and Well Written Essays - 1500 words

Strategic marketing communications - Essay Example Bottom up processing is one where the lower levels of management communicate with the higher level of management and this is where ideas might be floated up and also problems and concerns about various factors within the organization are communicated to the higher levels so that they can take action and solve the problems, the more efficient this process, the more loyal the employees are to the company because if they feel that they are being heard by the upper management they feel that they are a part of the organization as well because they have a role to play in the betterment of the organization and that is why their problems are being heard and solved. This kind of communication can be encouraged in many ways, for example having the same lunch or refreshment areas for all the levels of employees so that they can communicate in an environment with out being intimidated by the rank of the person that they wish to communicate with, the top management should be seen by the lower lev els of the employee ranks because that helps them to identify with individuals and the organization on the whole. Top down processing is where the top levels of management communicate with their subordinates with respect to the job instructions and other types of policy implementation, this kind of processing is very important because the dynamics of the organization depend on such type of a communications policy, generally it has been seen that companies that have a effective top down communication strategy have been able to reap much more employee loyalty and productivity rather than those companies that have a poor strategy in top down processing of communication, this is because companies that are better at this kind of communication can implement change effectively and frequently because they can communicate the though process behind the change process to the lower levels of employees and the employees feel and believe that the company has their betterment in mind when it feels the need to change any of the processes. This kind of communication process can be implemented by having a good telecommunication technology in place because people need to be told simultaneously of the policy changes that are being implemented and it is more faster than normal modes of communication. (Kotelnikov, 2005) (Monmouth, 2006) Managing Partnerships The horizontal communication process takes place between employees at the same levels, or managers at the same level, for example the marketing manager of an organization speaking to the financial manager and discussing the marketing budget. This kind of communication is very important because this is where bottlenecks can be created or avoided and projects can be given a boost, for strengthening this kind of process infrequent communication and communication in a work free environment or a casual environment can be encouraged. At this level partnerships and cross functional teams are created that help each other to achieve the organization's goal more effectively and efficiently. (Kotelnikov, 200

Defying the Iranian revolution Essay Example | Topics and Well Written Essays - 2500 words

Defying the Iranian revolution - Essay Example These were especially initiated by the opposition. It is in this respect that Shah escaped after realizing that he had no place, in Iran. The new political system developed, in 1979. It must be noted that literature also has an impact on the Iranian society. Literature was fundamental and most authors were against Shah’s westernization policy. This attribute is mostly characterized by the Persian culture. An example of such authors is Jalal Al-e Ahmad. Some of his key literary works on the same topics include his book Gharbzadegi (Weststruckness) and his novel (The School Principal). His wife, Simin Daneshvar, was also a prominent writer. She authored the book entitled â€Å"Savushun†. These are also some of the authors who were adversely harassed by the SAVAK (Axworthy60). In my opinion, the Shah’s regime and his special SAVAK team concede to be the most noteworthy factor that initiated the writing of the Reading Lolita in Tehran. After this white revolution, Ne zhat Nafisi’s mother became one of the women who emerged as parliamentarians. This was the first time a woman was in parliament, and this is what influenced the writer to compose the novel. This clearly reflects the freedom of women, in Iran. Ahmed Nafisi, her father, had a strong relationship with the mayor of Tehran. Their relationship was strong and it was a shock to her when she received the information that her father was arrested by the SAVAK on charges of bribery and corruption. This obviously changed her perception about the relationship. However, this was not the true picture. The then prime minister, Hassan, had arrested her father on a false account. Ahmed had shown splendid skills in public speaking and had held numerous State offices. Prime Minister Mansur, therefore, felt that... Defying the Iranian revolution Even the opposition did not pose a strong threat to him in the beginning of his reign. As it turns out, Shah lost his power when Mohammad Mosaddeq became Prime Minister, in 1951 because he fought for nationalization the oil industry. Mosaddeq was arrested by the cooperation between the Iranian army and CIA. After this incident, Shah created the SAVAK, in 1957. The was responsible for training this group. SAVAK’s task was to suppress opponents of the Shah of Iran and give a close watch over the people. They also fought opponents of the Iranian people. They employed all kinds of torture and starvation in prison, in addition, to the physical liquidation of the opposition leaders. Shah announced, in 1963, that the white revolution will bring women's freedom and it would support the social life. He also maintained that the industrial life and the laws that protect the family would be appropriated. He particularly focused on saving children and women from oppression from men. Theref ore, this improved the relations with other countries and the Iranian people had a peaceful life. Khomeini incited people against the government, and carried out demonstrations against Shah. Later, SAVAK arrested Khomeini and sent him to exile in Turkey in 1963. This was the cause of the demise of the Shah's rule. The Iranian people are mostly conservative, especially those who live in the suburbs. Azar hoped for a better Iran after shah’s regime. She hoped for justice and democracy after the repressive regime falls.